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STURDY.
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EO
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a
STURDY.
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EO
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01
What kind of message?
Pre-Sale
Insider warmth. Save the date, tease the what and why.
Sale Launch
Registration is open. Lead with the news, drive to CTA.
Speaker / Activity
Sell the room and the curation logic.
Reminder
Warm heads-up, not a hard sell.
Ongoing
Nurture and community. Peer stories, prep, BTS.
Custom
Something else. Describe what you need.
02
What channel?
Email
Personal, direct, one clear CTA.
LinkedIn
Peer-to-peer, narrative, credibility.
Instagram
Visual-first, short, kinetic.
Landing Page
Confident, scannable, benefit-led.
Text Message
Very short, personal. Feels like a text from a friend.
Custom
Something else. Describe the channel or format.
03
How long?
Short
One or two sentences.
Medium
A paragraph or two.
Long
Full body copy.
04
Any specifics?
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